Road Bikes - Harley Davidson

Harley-Davidson is an iconic American motorcycle manufacturer, renowned worldwide for producing heavyweight motorcycles designed for cruising on highways.

Founded in 1903 in Milwaukee, Wisconsin, the company is known for its deep cultural impact, particularly in the United States, and its association with the American motorcycle culture. In its early years, Harley-Davidson grew rapidly due to its innovative design and reliable performance. The company’s V-twin engine became a hallmark of Harley-Davidson motorcycles.

Harley-Davidson's motorcycles became central to American motorcycle culture in the 1950s and 1960s, notably with the rise of the "bad boy" image.

By the 1970s, Harley-Davidson faced increased competition from Japanese manufacturers like Honda, Yamaha, and Suzuki, which produced motorcycles that were more affordable and reliable than Harley's offerings. The company faced financial difficulties and struggled with quality control issues, especially as American motorcycles were seen as less reliable compared to Japanese models.

In 1981, Harley-Davidson was facing a serious financial crisis. The 21st century has brought new challenges for Harley-Davidson, including declining sales among younger generations and increased competition from other motorcycle manufacturers.

The Fat Boy became one of the most recognized models in Harley’s lineup, thanks to its bold design, distinctive fat tires, and high chrome content. It was popularized by its appearance in “Terminator 2: Judgment Day” (1991), where Arnold Schwarzenegger famously rode one.

The Street series was developed with the aim of attracting younger riders and international markets. The Street 500 and Street 750 are smaller, more affordable motorcycles designed for urban riding.