Road Cars - Lexus - 2012

Lexus is the luxury vehicle division of the Japanese automaker Toyota, renowned for its emphasis on high quality, performance, innovation, and luxurious comfort.

Established in 1989, Lexus has become synonymous with premium vehicles that offer a blend of advanced technology, refined design, and reliability. The brand has earned a global reputation for producing luxurious sedans, SUVs, hybrids, and high-performance cars that cater to discerning customers.

Lexus was created by Toyota to enter the luxury vehicle market in the United States and compete with established German automakers like Mercedes-Benz, BMW, and Audi. The project was spearheaded by Toyota's then-president, Eiji Toyoda, and the development was led by an internal team tasked with creating a world-class luxury vehicle.

Lexus is built on a core philosophy of providing "relentless pursuit of perfection" in all aspects of vehicle design and customer experience. The brand is committed to high standards in craftsmanship, engineering, and technology, with a customer-centric approach that emphasizes comfort, convenience, and satisfaction.

Lexus vehicles are known for their craftsmanship, and the company employs Takumi (master craftsmen) who focus on perfecting every detail of the vehicle’s design and assembly. Takumi craftsmanship is a hallmark of Lexus, ensuring that every vehicle is built with exceptional attention to detail.

Lexus is sold in markets worldwide, including North America, Europe, Japan, and the Middle East. The brand has a reputation for high customer satisfaction and reliability, with a strong following in markets like the U.S., where it has been one of the top luxury automakers for many years.