Road Cars - Pierce Arrow

Pierce-Arrow was an iconic American luxury automobile manufacturer that operated from 1901 to 1938. Known for its elegant, high-quality vehicles, Pierce-Arrow was one of the top luxury car brands in the early 20th century, competing with other prestigious names like Cadillac, Packard, and Lincoln.

The brand became synonymous with craftsmanship, engineering excellence, and style. Pierce-Arrow vehicles were known for their elegant, classic styling, which often featured smooth lines and ornate details. The iconic “Pierce-Arrow headlamp design” with its trademark “bullet” headlamps and long hoods set them apart.

Interiors were often made with the finest materials—such as leather, walnut, and suede—and offered a level of comfort that was rivaled only by the most exclusive brands.

Known for their powerful engines and smooth, quiet rides, Pierce-Arrow cars were built for both style and performance. The brand also made vehicles for high-profile clients, including U.S. presidents. One famous example is the Pierce-Arrow that President Franklin D. Roosevelt used during his time in office.

Despite its early success, Pierce-Arrow faced financial difficulties in the late 1920s and early 1930s due to the Great Depression and increasing competition in the luxury car market. The company was eventually sold to the Studebaker Corporation in 1928.

Pierce-Arrow continued to produce cars under the Studebaker name for a brief period, but by 1938, the brand was officially discontinued.