Road Cars - Pontiac
Pontiac was an American automobile brand that was part of General Motors (GM) from 1926 to 2010. Known for producing a variety of cars—ranging from affordable sedans to high-performance muscle cars—Pontiac became iconic, especially in the 1960s and 1970s, for its role in the American muscle car scene.
The brand was discontinued in 2010 as part of GM's restructuring after the financial crisis. Pontiac was established in 1926 as a companion brand to GM’s Oakland line.
Initially, Pontiac cars were positioned as mid-range models with a focus on performance and affordability. The first car, the Pontiac Six, debuted in 1926, and it helped the brand quickly gain popularity for offering a solid, reliable, and affordable option in the market.
By the early 2000s, Pontiac's performance-oriented image had begun to fade. GM, in the midst of restructuring and financial difficulties, decided to discontinue Pontiac as part of their efforts to focus on more profitable brands like Chevrolet, Buick, and GMC.
The Pontiac G8 (a performance sedan) was one of the last notable models before the brand was discontinued in 2010. The G8 received positive reviews for its handling and performance but came too late to revitalize the brand.
In 2009, GM announced that Pontiac would be phased out, and the brand ceased operations in 2010. Although Pontiac is no longer in production, it remains a favorite among classic car enthusiasts, particularly for its high-performance muscle cars. The brand’s legacy continues through its famous models that are still widely regarded as some of the best examples of American automotive design and performance.